Email Marketing for Yoga Teachers: Build Your Following and Sell Events by Peter Akkies

Email Marketing for Yoga Teachers: Build Your Following and Sell Events

To pursue your yoga dreams, you need a following. So start building one.

Learn how to sell out your yoga classes, workshops, and retreats

Tell me whether this sounds like you:

  • You have a day job to make ends meet as a yoga teacher.
  • You spend a lot of time on social media, but that doesn't result in many new students.
  • You watch other yoga teachers who have packed classes and events and you wonder how they became successful.
  • You know that email marketing can help you sell more, but there's so much information out there and you find it overwhelming.

Maybe you dream...

  • ... of running packed workshops
  • ... of quitting your day job
  • ... of hosting popular yoga retreats
  • ... of opening your own studio someday
  • ... of teaching online yoga classes to diversify your income
What do all of these dreams have in common?

The best way to reach them is email marketing.

(Before you read on, make sure you don't miss the free preview lessons below!)

Now, those successful yoga teachers you see, who run packed classes and events? They use email marketing to build their following and to sell their events. They use email marketing to get in front of their ideal students.

Many yoga teachers spend lots of time marketing on social media like Instagram. The problem with that? It's hard to sell on social media. You may have lots of Instagram followers, but it's tough to get them to buy.

Not so with email marketing. If you get email marketing right, you can build a following and sell to them over and over and over again.

Email marketing is very effective—if you do it right. But figuring out how to do it properly can be overwhelming.

I made this course to teach you, step by step, how to use email marketing to fulfill your yoga career dreams.

I'll use videos, screencasts, written lessons, and worksheets to teach you how to set up an email list, how to get your ideal students on it, and how to use it to build a following and sell your classes and events.

Not a tech wiz? 💻 No problem: my screencasts will walk you right through the technical setup.

Not sure which emails to send? 🤔 Don't worry: I will give you scripts and explain what to write in your emails.

Not much time? ⏱ I got you! You may not have dozens and dozens of hours to devote to marketing your yoga business. That's why I designed this course to be as efficient as possible. If you  The course and your email marketing setup will only take you two afternoons of focused effort.

Why should you pay for a course, though? After all, you could google "email marketing tactics" and read lots of articles that sound like this:

"17 Effective Email Marketing Strategies to Generate More Sales"

"5 Email Marketing Strategies to Try in 2019"

"The Ultimate Guide to Email Marketing Strategy"

There's a lot of information out there. But most of it doesn't apply to yoga teachers.

You'll save a lot of time and make a lot more money if you follow this course, which I designed specifically for yoga teachers like you.

Here are some things you'll learn in the course:

(Check the table of contents below for the full list.)

  • How email marketing works and how you should use it as a yoga teacher
  • How to use the required software, such as Mailchimp
  • How to get your ideal students onto your email list by creating an appealing freebie
  • How to integrate email marketing with your website and your social media
  • How to sell using your email list
  • Which emails to send to your students
  • How to use testing to understand your students better and to sell more

We'll go over these topics in detail, of course. For example, there is a lesson on creating an appealing freebie, which walks you through the process of creating a freebie that attracts your ideal students, step by step. The lesson also contains examples of freebies that will build your following.

Plus, the course includes these bonuses:
  • Scripts for the most important emails you should send
  • Your very own Email Marketing Plan
  • Instructions for the next steps to take, after you grasp the basics of email marketing

Finally, I get that you're probably not a tech wiz. So I'll explain everything as simply as I can, without confusing jargon.

So, how am I qualified to teach you?

If you scroll down the page, you can read more about me. But here's the important bit:

I've spent years helping yoga studios and yoga teachers sell more memberships, classes, workshops, and retreats. I've also been a guest on several prominent yoga podcasts and summits, such as Amanda Kingsmith's M.B.Om podcast and Amy McDonald's Business of Yoga Speaker Series.

Most importantly, I have learned from experience how yoga teachers can use email marketing to build a following and to pursue their dreams.

Finally, have you heard of this saying?

The best time to plant a tree was 20 years ago. The second-best time is today."

Similarly, the best time to start with email marketing to fulfill your yoga dreams was years ago. The second-best time to start using email marketing is today

So enroll now and let's get started!

P.S. I offer a 100% money-back guarantee for 30 days. Your purchase is completely risk-free.


This course with Peter was extremely helpful. The section on "how to sell" is exactly what I needed to start feeling more confident in reaching out to my email list with valuable content.
Katherine Amoedo
Peter has a great understanding of what it means to be a busy yoga teacher and has a skilful way of cutting through unnecessary admin, automating things and supporting teachers to share more while working less.
Amy McDonald

What's included?

Video Icon 35 videos File Icon 1 file Text Icon 8 text files


Course goals and philosophy
2 mins
Course requirements
2 mins
The big picture: how an email list fits into your yoga business
What is an email list and why do you need one?
5 mins
Who do you want to have on your email list?
4 mins
Which emails you should be sending
5 mins
The sales funnel we'll be setting up
3 mins
Setting up your email list with Mailchimp
Signing up for Mailchimp
8 mins
Tweaking a few more Mailchimp settings
4 mins
Manually adding a student to your list on
6 mins
How to manually add a student to your list with the Mailchimp mobile app
3 mins
How to import an existing list of email addresses
7 mins
Let's add your students!
Sending your first email
13 mins
First email script
Creating your own (very simple!) email template
8 mins
Welcoming students with automated emails
One-off emails vs. automated emails
4 mins
Include a call to action in each email
Setting up a series of welcome emails
8 mins
What to write in your welcome emails (with scripts!)
Getting people onto your email list
What is a freebie?
4 mins
Appealing to your ideal students
3 mins
Create your freebie in three steps
Setting up automatic delivery of your freebie
7 mins
Creating a landing page (to get new subscribers)
12 mins
Sharing your freebie and landing page
The role of social media and your website
How social media and email marketing can work together to build a following and sell more
3 mins
Getting your Instagram followers onto your email list
3 mins
You don't need a website
2 mins
Adding a Mailchimp opt-in form to your WordPress website
10 mins
Adding a Mailchimp opt-in form to your Squarespace website
14 mins
How to sell (classes, workshops, retreats) using your email list
Jab, jab, jab, right hook!
4 mins
Telling stories in your emails
3 mins
Example: a series of emails to sell a workshop (with scripts!)
Optional: taking bookings and payments for events with Acuity
16 mins
Test, test, test!
Why testing will make you more money... and make you a better teacher
3 mins
Analyzing whether your freebie and your emails resonate with your subscribers
12 mins
What about this thing called A/B testing or split testing?
Putting it all together
Continue to connect and build relationships with your students
7 mins
Crafting your Email Marketing Plan
4 mins
Fill out your Email Marketing Plan
384 KB
Next steps
Getting in front of more potential students
6 mins
Using tags to segment your list for more sales
11 mins
Turning your following into a community (maybe even with memberships)
4 mins
Thank you!
3 mins


What's your refund policy?

I offer a 100% money-back guarantee.

If you're not happy with the course, let me know within 30 days of your purchase and I will refund the full purchase price, no questions asked.

How much time does the course take to complete?

You can follow the course and get your email marketing going in two focused afternoons.

Do I need to pay for any software?

Nope! I'll teach you how to build an email list that will build your community and help you sell classes and events using free software only.

That said, there are some optional lessons in the course that might require you to pay for software.

How long will I have access to the course?


You pay once and you get lifetime access. That's handy, because you can refer back to the course later, for example when you're hosting a retreat you're selling spots for.

I've already bought a course on building an email list. How is this course different?

I designed this course specifically for yoga teachers like you.

There's a lot of information out there on email marketing, but much of it doesn't apply to yoga teachers. Or, if it does apply, it can take a long time to figure out how to apply general strategies to your situation.

In this course, we'll set up an Email Marketing Plan for you that will build your yoga following and sell your yoga events. We'll go through everything step by step, so you'll know exactly what to do and when.

When does the course start and finish?

This course is self-paced, so you can start it whenever you like and take as long as you need.

I live in the EU. Is what I'll learn GDPR-compliant?

First, if you don't know what the GDPR is, ignore this question. 🙂

Second, yes, everything you'll learn in this course is fully GDPR-compliant. The GDPR includes many regulations, but its email marketing regulations come down to this: ask people for permission before sending them marketing emails

And that's exactly what we'll do. You don't want to be emailing people who don't want to hear from you anyway. That's not nice, and those people aren't likely to buy anything from you. 

What if I have more questions?

Just email me at and I'll do my best to respond quickly.

Who made this?

Hi, I'm Peter Akkies. I teach people how to work more productively.

The number one thing that makes me happy is personal growth. If it will make me a better person, I'll probably be interested in it.

I also get excited about bouldering, scuba diving, the Philadelphia Eagles, Formula 1, veganism, and escape rooms.